Many homeowners across the Upper North Shore are now choosing to have their homes professionally styled, or staged. Here are answers to some common questions about home styling, to help you decide if it’s right for you.

What is home styling?

Home styling is when you bring in interior stylists to go through your house, room by room, adding or subtracting elements. This creates a space that is as appealing as possible.

During an initial consultation, the stylist will get to know the property and understand its strengths and weaknesses.

Should you decide to go ahead, your stylist will rearrange furniture, add accessories and neutralise the space by removing personal items. If the home is empty, they will bring in furniture and accessories to create a lived-in look, which is more appealing to buyers than empty rooms.

What are the benefits of having your home styled?

It can help sell a home faster

With many buyers now searching online, creating a good first impression with your marketing photos is crucial. In my experience, styling does help sell a home faster. I have seen great results with styling for properties in Thornleigh, Normanhurst, Westleigh, Pennant Hills and across the region.

It can increase your sales price

Someone with a trained eye will know how to bring out your home’s most desirable features, while downplaying any imperfections. The most obvious benefit is that you will increase the visual appeal of your property. This is likely to result in higher offers from buyers.

It draws on local knowledge

Stylists will have a thorough understanding of your local market and will make this work to your advantage. As this area is so popular with families, they will ensure the home appeals to this market, for example.

Styling neutralises a space

Styling is about defining spaces, selling the dream and lifestyle. Stylists are skilled at making a house more of a blank canvas, as they remove much of the personality of the owners. This encourages people to imagine themselves in the house, which makes them more likely to want to move there if they like what they see.

Standing out from the crowd is increasingly important when the market is slowing.

You can’t easily picture yourself living somewhere if another family’s photos are staring down at you from the walls.

How much will home styling cost?

The amount you will pay for home styling services depends greatly on the size of your property. These prices are an estimate based on my experience.

A one-bedroom apartment will be between $2,000 and $2,700.

Two-bedroom apartments, villas, or houses will cost between $2,500 and $3,500.

For a three-bedroom apartment, villa or house clients can expect to pay between $2,800 to $3,800.

A four- or five-bedroom house will usually be between $3,600 and $5,600.

The verdict

With larger properties, the cost of home styling can be a significant investment, and only you can decide if it’s the right choice. It may not be appropriate if you are looking for a quick sale, are selling a very small property, or can do this yourself.

However, I have sold many houses that have been styled, and each time buyers have commented on how beautifully the house was presented. This is the feedback you want from potential buyers when they visit your home, as you are selling a product and the competition is that house around the corner that’s also on the market. Standing out from the crowd is increasingly important when the market is slowing.

As always, I am happy to answer any questions you may have about selling your home. Please get in touch for a chat today.

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